// About Bloomsbury
A family, not a franchise.
A boutique, pre-owned car dealership in Cape Town. Over forty-five years in the South African motor trade. A trusted standalone name, serving thousands of buyers across the Western Cape and South Africa.
// From the Dealer Principal
Forty-five years, one standard.
Bloomsbury Investment Cars has been part of the South African motor industry for more than forty-five years. What began in Cape Town over 45 years ago has grown into a trusted name, serving thousands of buyers across South Africa — many of them returning, many of them sent by friends.
We specialise in carefully selected pre-owned vehicles, from sensible daily drivers to the occasional rare find, and we look after customers right across South Africa.
The motor industry has changed dramatically over forty-five years — but the way we look after our buyers hasn’t. Same family. Same standards. Just a better-equipped business.
Every vehicle is hand-picked and prepared to the standard we’ve held to for decades.
— Richard Steyl | Dealer Principal
// Since 1980
Holding the line on the things that matter.
The motor trade in 2026 looks nothing like it did in 1980 — cars are bought online, finance is cross-bank, and a buyer in Pretoria can take delivery without ever setting foot in Cape Town. Bloomsbury has kept pace with all of it, while continuing to do the parts that actually matter the old-fashioned way: in person, with care, and without shortcuts.
Same core values
Careful stock selection, fair dealing, and long relationships rather than fast sales — the way we’ve done business since day one.
Moving with the motor industry
Online enquiries, remote viewings, multi-bank finance and secure nationwide delivery — adapted to how cars are bought today, without losing the way they’re bought from us.
Personal, not transactional
We’d rather lose a deal than lose a relationship. Repeat clients run our business.
Carefully inspected stock
Every vehicle on our floor is mechanically checked and roadworthy-cleared before listing.
Market-linked pricing
Priced against live wholesale and retail data — the same price whether you’re our oldest customer or our newest.
